How To Install Google Analytics On WordPress? [in 2023]

Written by: Mark Coleman
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Have you installed Google Analytics on your WordPress website yet? If not, you’re missing out on valuable insights into your website’s performance.

Google Analytics is a powerful tool that can help you track website traffic, user behavior, and conversion rates.

In this blog post, we’ll walk you through the process of installing Google Analytics on your WordPress website using Site Kit by Google Analytics.

We’ll also provide solutions to common issues that may arise during the installation process.

Plus, we’ll explain why and when you should install Google Analytics on your WordPress website, and how it can help you make informed decisions about your online presence.

With our expert guidance, you’ll be able to install Google Analytics on your WordPress website in no time!

If you prefer to watch a video tutorial on how to Install Google Analytics On WordPress, check out this video tutorial:

How to Install Google Analytics on WordPress

Here is how to install Google Analytics on WordPress:

  1. Create a new account on Google Analytics
  2. Go to your WordPress dashboard and go to plugins add new and search for “Site Kit by Google Analytics”
  3. Click on “Install Now” and activate this plugin
  4. After that, you will find a new option “Site Kit” click on it and then click on “Sign in with Google”
  5. Choose your email account which one is associated with your Google Analytics and continue
  6. Add your website and click on “Go to my dashboard”
  7. You have successfully installed Google Analytics on your WordPress website
  8. If you click on “Analytics” and select your website, you can click on “Set up a new property”
  9. Configure analytics and proceed
  10. Here you can see your site overview and graphic at a glance

That’s it! You have successfully installed Google Analytics on your WordPress website using Site Kit by Google Analytics.

Can’t Install Google Analytics On WordPress – How to fix it?

Installing Google Analytics on WordPress can be a tricky process, but there are several solutions that can help you fix this issue. Here are a few possible solutions:

1. Check your plugin compatibility: Make sure that the plugin you are trying to install is compatible with your WordPress version. If not, try installing a different plugin or updating your WordPress version.

2. Clear your cache: Sometimes, clearing your cache can help fix the issue. Try clearing your browser cache, plugin cache, and server cache.

3. Check your tracking code: Double-check that you have copied and pasted the correct tracking code into your WordPress site. You can find this code in your Google Analytics account.

4. Disable conflicting plugins: Sometimes, conflicting plugins can prevent Google Analytics from installing properly. Try disabling all other plugins and installing Google Analytics again.

5. Contact your hosting provider: If none of the above solutions work, contact your hosting provider for assistance. They may be able to help you troubleshoot the issue and get Google Analytics installed on your WordPress site.

By following these solutions, you should be able to fix the issue of not being able to install Google Analytics on your WordPress site. Don’t forget to regularly check your analytics to track your website’s performance and make informed decisions about your online presence.

Why and When Should You Install Google Analytics on WordPress?

Google Analytics is a powerful tool that provides valuable insights into the performance of your website. By installing Google Analytics on your WordPress website, you can track important metrics such as website traffic, user behavior, and conversion rates. Here are some reasons why and when you should install Google Analytics on your WordPress website:

  • Understand your audience: By tracking website traffic, you can gain a better understanding of your audience. You can see where your visitors are coming from, what pages they are viewing, and how long they are staying on your website.
  • Track user behavior: With Google Analytics, you can track user behavior on your website. This includes which pages users are visiting, how long they are staying on each page, and what actions they are taking on your website.
  • Improve website performance: By analyzing your website data, you can identify areas for improvement. For example, if you notice that users are leaving your website quickly, you may need to improve your website design or content to keep them engaged.
  • Measure marketing campaigns: If you are running marketing campaigns, Google Analytics can help you measure their effectiveness. You can track how many visitors are coming to your website from each campaign, and how many of them are converting into customers.

In summary, installing Google Analytics on your WordPress website can provide valuable insights that can help you improve your website’s performance and make data-driven decisions. It is recommended to install Google Analytics as soon as possible, so you can start collecting data and analyzing your website’s performance.

Conclusion – Install Google Analytics On WordPress

Installing Google Analytics on your WordPress website is essential for tracking website traffic, user behavior, and conversion rates.

By following the step-by-step guide provided in this blog post, you can easily install Google Analytics using Site Kit by Google Analytics.

In case of any issues during the installation process, there are several solutions that you can try to fix them.

Once installed, Google Analytics can provide valuable insights into your website’s performance, allowing you to make informed decisions about your online presence.

By understanding your audience, tracking user behavior, improving website performance, and measuring marketing campaigns, you can improve your website’s performance and increase conversions.

Therefore, it is recommended to install Google Analytics on your WordPress website as soon as possible to start collecting data and analyzing your website’s performance.

Mark Coleman - HowTOBuildWebsites
Written by Mark Coleman


Mark Coleman is the founder of HowToBuildWebsites.org, which provides comprehensive tutorials on website builders like WordPress, Wix, Squarespace, Webflow, and Shopify. He graduated from the University of North Texas with a business degree, developing an interest in web design's changing landscape and website builders' potential.

Mark enjoys experimenting with new web technologies, refining his web development skills, and actively participating in web design and development communities.

Learn more about him and read his articles here on HowToBuildWebsites.org.

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