How To Do Shopify SEO? [in 2023]

Written by: Mark Coleman
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Have you ever wondered how to rank your Shopify store on Google? If you’re struggling to generate organic traffic to your store, then it’s time to focus on Shopify SEO.

In this blog post, we’ll show you how to optimize your store for search engines so that you can attract more potential customers.

We’ll cover topics like creating blog posts, including internal and external links, and using SEO plugins like Yoast SEO and SEO End.

By following these tips, you can improve your Shopify store’s SEO and attract more potential customers to your store.

For more Shopify tutorials, check out this page: Shopify tutorials.

If you prefer to watch a video tutorial on how to Do Shopify SEO, check out this video tutorial:

How To Do Shopify SEO?

Here is how to rank your store on Shopify on Google so that you can get more organic traffic to your Shopify store:

  1. If you’re not already using blog posts, start creating more blog posts. Blog posts are articles on your store about something that people are searching for. Use an SEO tool like Mangools to get keyword ideas.
  2. Include internal links and external links in your blog posts. Internal links are links that you will put in your blog posts that are on your website. External links are links where you’re linking to other websites. Google usually recommends having external links that are leading to a website that you’re connected to.
  3. When creating a blog post, fill in the meta description, page title, description, URL, and handle. Make sure that the visibility is visible.
  4. You can also use SEO plugins to help you rank your store on Shopify. Yoast SEO and SEO End are two of the best tools that you can use for your SEO. Yoast SEO gives you all the tools that you need and SEO End is a more expensive tool that includes a keyword suggestion tool.
  5. Keep in mind that SEO works in months, not days. If you’re writing a blog and if it’s not working yet for you, wait for six months to one year, and then you will be able to see return on your investment.

Having a good SEO on Shopify is expensive, but it will definitely help you get more organic customers in the long run. If you have any questions or concerns, comment down below.

Can’t Rank Shopify Product Pages

If you’re having trouble ranking your Shopify product pages on Google, don’t worry, there are solutions. One of the most effective ways to generate organic traffic to your Shopify store is by creating blog posts. By writing articles about topics that people are searching for, you can attract more potential customers to your store. To find blog post ideas, you can use SEO tools like Mangools to get more keyword ideas. Once you have a keyword, you can start creating articles on your Shopify store that will rank on Google.

However, creating articles alone is not enough. You need to have internal and external links in your blog posts. Internal links are links that you put in your blog posts that are on your website, while external links are links that lead to other websites. Google recommends having external links that are leading to a website that you’re connected to. So, you can link to your other Shopify store or your Instagram account in your blog posts.

In addition to creating blog posts, you can also use SEO plugins to help you rank your store on Shopify. Two of the best plugins are Yoast SEO and SEO End. Yoast SEO gives you all the tools you need to improve your SEO, while SEO End offers detailed on-page SEO scan reports and automatically detects and redirects your 404 links. These plugins can be expensive, but they will help you get more organic customers in the long run.

Remember, SEO works in months, not days. So, if you’re not seeing results right away, be patient and wait for six months to one year to see a return on your investment. By following these tips, you can improve your Shopify store’s SEO and attract more potential customers to your store.

Why and When Should You Do Shopify SEO?

Shopify is a popular e-commerce platform that allows merchants to create their online store and sell their products. However, just creating a store is not enough to generate organic leads and customers. This is where Shopify SEO comes in. Optimizing your store for search engines can help you rank higher on Google and get more organic traffic to your Shopify store.

Here are some reasons why and when you should do Shopify SEO:

  • If you’re not already using blog posts, then you’re missing out on a lot of SEO or search-based traffic. Blog posts can help you rank for keywords that people are searching for.
  • You can use tools like Mangools to find keyword ideas and create articles on your Shopify store that will rank on Google.
  • Internal links and external links are important for SEO. Internal links are links that you put in your blog posts that are on your website, while external links are links where you’re linking to other websites. Google usually recommends having external links that are leading to a website that you’re connected to.
  • You can use Shopify SEO plugins like Yoast SEO and SEO End to optimize your store for search engines. These plugins give you all the tools that you need to grow your traffic and get actionable SEO recommendations.
  • SEO works in months, not days. If you’re writing a blog and if it’s not working yet for you, wait for six months to one year, and then you will be able to see a return on your investment.

Having good SEO on Shopify is expensive, but it will definitely help you get more organic customers in the long run. So, if you want to rank your Shopify store on Google, then start doing Shopify SEO today!

Conclusion – Do Shopify SEO

Optimizing your Shopify store for search engines is crucial if you want to attract more potential customers and generate organic traffic to your store.

By following the tips we’ve shared in this article, such as creating blog posts, including internal and external links, and using SEO plugins like Yoast SEO and SEO End, you can improve your Shopify store’s SEO and rank higher on Google.

Remember that SEO works in months, not days, so be patient and wait for six months to one year to see a return on your investment.

If you’re struggling to rank your Shopify product pages on Google, don’t worry, creating blog posts can help you attract more potential customers to your store.

You can also use SEO plugins like Yoast SEO and SEO End to optimize your store for search engines.

And if you’re wondering why and when you should do Shopify SEO, the answer is simple: if you want to grow your traffic and get more organic customers, then start doing Shopify SEO today.

For more Shopify tutorials, check out our website where we have a bunch of other tutorials related to this subject.

Mark Coleman - HowTOBuildWebsites
Written by Mark Coleman


Mark Coleman is the founder of HowToBuildWebsites.org, which provides comprehensive tutorials on website builders like WordPress, Wix, Squarespace, Webflow, and Shopify. He graduated from the University of North Texas with a business degree, developing an interest in web design's changing landscape and website builders' potential.

Mark enjoys experimenting with new web technologies, refining his web development skills, and actively participating in web design and development communities.

Learn more about him and read his articles here on HowToBuildWebsites.org.

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