How to Change Shopify Store Name and URL? [in 2023]

Written by: Mark Coleman
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Are you looking to change your Shopify store name and URL? Whether you’re rebranding your business, improving SEO, or resolving trademark issues, it’s important to know how to make these changes.

In this blog post, we’ll walk you through the step-by-step process of changing your Shopify store name and URL.

We’ll also provide solutions if you’re having trouble making these changes and discuss why and when you may need to change your store name and URL.

For more Shopify tutorials, check out howtobuildwebsites.org/shopify-tutorials/.

Let’s get started!

If you prefer to watch a video tutorial on how to Change Shopify Store Name and URL, check out this video tutorial:

How to Change Shopify Store Name and URL?

Changing your Shopify store name and URL is a simple process. Here are the steps:

  1. Go to your Shopify store and navigate to Settings.
  2. Click on Store Information and then click on Edit.
  3. Here, you can change your store name and legal name of the company.
  4. To change your home page title, go to Online Store, then Preferences.
  5. Change the home page title, which will change your Shopify store name in the tab.
  6. Don’t forget to change your home page meta description as well.
  7. Click on Save.
  8. Go to Settings again and navigate to Domains.
  9. Here, you can either buy a new domain or connect an existing domain.
  10. If you want to connect an existing domain, you will need to connect that domain from Google domains or GoDaddy, or wherever you purchased a new domain.
  11. You can also buy a domain directly from Shopify.
  12. Once you change it, it will take a few hours for the domain to update.
  13. Make sure to change your store name on the front end as well.
  14. Go to your team customize and change your logo to your store name.
  15. Once you’ve done all of that, you will successfully change your Shopify store name and URL.

That’s it! If you have any questions or concerns, feel free to comment below.

Can’t Change Shopify Store Name and URL – How to fix it?

Changing your Shopify store name and URL is a fairly simple process. However, if you are having trouble changing it, here are some possible solutions:

  • Make sure you have the necessary permissions to make changes to your store name and URL.
  • Ensure that the changes you are making comply with Shopify’s policies and guidelines.
  • If you are having trouble changing the name and URL from the settings, try clearing your browser cache and cookies and then try again.
  • If you are still having trouble, try using a different browser or device to make the changes.
  • If you want to change your domain, you can either buy a new domain or connect an existing domain from Google domains or GoDaddy.
  • Make sure to change your store name on the front end as well by going to your team customize and changing your logo to your store name.

By following these steps, you should be able to successfully change your Shopify store name and URL. If you still have any questions or concerns, feel free to comment down below.

Why and When Should You Change Shopify Store Name and URL?

Changing your Shopify store name and URL can be necessary for a variety of reasons. Here are some situations where it may be appropriate to make these changes:

  • Rebranding your business: If you’re changing your business’s name or image, it’s important to update your Shopify store name and URL to reflect the new brand identity.
  • Improving SEO: Changing your store name and URL can help improve your search engine optimization (SEO) by including relevant keywords in your domain name.
  • Switching to a new domain: If you’ve purchased a new domain, you’ll need to update your Shopify store’s URL to reflect the new domain.
  • Resolving trademark issues: If you receive a trademark infringement notice or discover that your store name is too similar to another business’s name, you may need to change your store name and URL to avoid legal issues.

To change your Shopify store name and URL, follow these steps:

  1. Go to your Shopify store’s settings and click on “Store Information.”
  2. Click “Edit” and update your store name and legal name of the company.
  3. Go to your online store preferences and update your home page title and meta description to reflect your new store name.
  4. Click “Save.”
  5. Go to your store’s settings and click on “Domains.”
  6. Choose to either buy a new domain or connect an existing domain from Google domains or GoDaddy.
  7. Update your store name and logo on the front end by going to “Team Customize” and updating your logo.
  8. Once you’ve made all the necessary changes, your Shopify store name and URL will be updated. Keep in mind that it may take a few hours for your domain to fully propagate.

By following these steps, you can ensure that your Shopify store accurately reflects your brand identity and helps improve your SEO.

Conclusion – Change Shopify Store Name and URL

In conclusion, changing your Shopify store name and URL is a simple process that can be necessary for rebranding, improving SEO, switching to a new domain, or resolving trademark issues.

By following the step-by-step process outlined in this blog post, you can successfully change your store name and URL.

If you encounter any issues, there are solutions available such as ensuring you have the necessary permissions, complying with Shopify’s policies and guidelines, clearing your browser cache and cookies, or using a different browser or device.

Remember to also update your store name and logo on the front end.

For more Shopify tutorials, check out howtobuildwebsites.org/shopify-tutorials/.

Mark Coleman - HowTOBuildWebsites
Written by Mark Coleman


Mark Coleman is the founder of HowToBuildWebsites.org, which provides comprehensive tutorials on website builders like WordPress, Wix, Squarespace, Webflow, and Shopify. He graduated from the University of North Texas with a business degree, developing an interest in web design's changing landscape and website builders' potential.

Mark enjoys experimenting with new web technologies, refining his web development skills, and actively participating in web design and development communities.

Learn more about him and read his articles here on HowToBuildWebsites.org.

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