How To Add Subscribe Form In WordPress? [in 2023]

Written by: Mark Coleman
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Are you struggling to build an engaged audience for your WordPress website? Adding a subscribe form could be the solution you need.

By following the simple steps outlined in this tutorial, you can easily create and customize a subscribe form that will allow you to collect email addresses, increase engagement, and generate leads for your business.

But why should you add a subscribe form in the first place? In this post, we’ll explore the benefits of adding a subscribe form to your WordPress website and provide tips for timing and placement to maximize its effectiveness.

If you prefer to watch a video tutorial on how to Add Subscribe Form In WordPress, check out this video tutorial:

Here is how to Add Subscribe Form In WordPress:

To add a subscribe form in WordPress, follow these steps:

  1. Login to your WordPress dashboard
  2. Hover over on “Plugins” then click on “Add New”
  3. Search for “WPForms” and install the plugin. Then activate it.
  4. Hover over on “WPForms” then click on “Add New”
  5. Click on “Create Blank Form”
  6. Drag the “Single Line Text” and “Email” fields onto the form
  7. Click on the “Single Line Text” field and change the label to “Your Name”
  8. Click on “Advanced Options” and select “Large” for “Field Size”. Enter “Your Name” as the placeholder text.
  9. Click on the “Email” field and change the label to “Email”
  10. Click on “Advanced Options” and select “Large” for “Field Size”. Enter “Your Email” as the placeholder text.
  11. Click on “Button” and change the button text to “Subscribe”
  12. Change the “Submit Button” text to “Please Wait”
  13. Click on “Save” to save the form
  14. Click on “Notifications” and add your email address to the “Send To Email Address” field. Then click on “Save”.
  15. Copy the shortcode for the form
  16. Go to the page where you want to add the form and click on “Edit”
  17. Click on the “+” icon and select “Custom HTML”
  18. Paste the shortcode into the HTML box
  19. Click on “Update” to save the changes
  20. View the page to see the subscribe form
  21. To change the background color, border radius, and text color of the form, go to the page editor and modify the settings as needed

That’s it! By following these steps, you can easily add a subscribe form to your WordPress website.

Can’t Add Subscribe Form In WordPress – How to fix it?

If you’re having trouble adding a subscribe form in WordPress, don’t worry, there are several solutions to this problem. One of the most common reasons for this issue is the absence of a plugin that can create forms. To solve this, you can follow the steps outlined in the video transcript above:

1. Login to your WordPress dashboard and hover over on plugins then click on add new and search for WPForms.
2. Install and activate the plugin.
3. Hover over on WPForms then click on add new and click on create blank form.
4. Drag the single line text and email fields onto the form.
5. Customize the fields by changing the level and field size.
6. Click on the button field and change the button text to subscribe and the submit button to progressing text please wait.
7. Click on save.
8. Click on notifications and add your email address to the send to email address field.
9. Cross this and copy the shortcode from the form.
10. Go to your page section and click on edit.
11. Click on the plus icon and select custom HTML.
12. Paste the shortcode into the custom HTML section.
13. Click on update.

Now, your subscribe form should be visible on your page. If you want to customize the background color, border radius, and text color, you can do so by going to the page editor and using the available options.

If this solution doesn’t work, you can try using a different form plugin or reaching out to WordPress support for further assistance.

Why and when should you Add Subscribe Form In WordPress?

Adding a subscribe form to your WordPress website can be highly beneficial in terms of building an engaged audience and increasing your reach. Here are some reasons why and when you should consider adding a subscribe form:

  • Building an Email List: A subscribe form allows you to collect email addresses from your visitors and build an email list. This list can be used to send newsletters, promotional offers, and updates to your subscribers.
  • Increasing Engagement: By collecting email addresses, you can keep your visitors engaged with your website and content. You can send them updates on new blog posts, products, or services, and keep them coming back for more.
  • Generating Leads: A subscribe form can also help you generate leads for your business. By offering something of value in exchange for an email address, such as a free ebook or discount code, you can attract potential customers and grow your business.
  • Timing: It’s important to consider the timing of your subscribe form. You don’t want to overwhelm your visitors with too many pop-ups or forms, but you also don’t want to miss out on potential subscribers. Consider placing your subscribe form in a prominent location on your website, such as the sidebar or footer, and experimenting with different timing options.

Overall, adding a subscribe form to your WordPress website can be a powerful tool for building an engaged audience, generating leads, and growing your business. By following the steps outlined in the tutorial above, you can easily create and customize a subscribe form for your website.

Conclusion – Add Subscribe Form In WordPress

By adding a subscribe form to your WordPress website, you can build an email list, increase engagement, and generate leads for your business.

The process is simple and can be done by following the steps outlined in this tutorial.

It’s important to consider the timing and placement of your subscribe form to maximize its effectiveness.

You can customize the form to match your website’s design and offer something of value in exchange for an email address.

If you encounter any issues, there are several solutions available, including using a different form plugin or reaching out to WordPress support.

Overall, adding a subscribe form to your WordPress website is a powerful strategy for growing your audience and business.

Mark Coleman - HowTOBuildWebsites
Written by Mark Coleman


Mark Coleman is the founder of HowToBuildWebsites.org, which provides comprehensive tutorials on website builders like WordPress, Wix, Squarespace, Webflow, and Shopify. He graduated from the University of North Texas with a business degree, developing an interest in web design's changing landscape and website builders' potential.

Mark enjoys experimenting with new web technologies, refining his web development skills, and actively participating in web design and development communities.

Learn more about him and read his articles here on HowToBuildWebsites.org.

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