How To Add Email Subscription To WordPress? [in 2023]

Written by: Mark Coleman
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Are you struggling to keep your website visitors engaged and coming back for more? One of the most effective ways to do so is by adding email subscription to your WordPress site.

By collecting email addresses, you can create a direct line of communication with your audience, promote your latest content, and generate leads for your business.

In this blog post, we’ll discuss why and when you should add email subscription to WordPress.

We’ll also provide step-by-step instructions on how to add email subscription using the MailPoet plugin.

Whether you’re a blogger, business owner, or content creator, adding email subscription to your website is a must-have feature that can help you grow your audience and keep them engaged.

If you prefer to watch a video tutorial on how to Add Email Subscription To WordPress, check out this video tutorial:

How To Add Email Subscription To WordPress?

Here is how to add email subscription to WordPress:

  1. Install the MailPoet plugin by hovering over “All Plugins” and clicking on “Add New”. Search for “MailPoet” and install and activate the plugin.
  2. Hover over “Appearance” and click on “Widgets”. Add a new widget by clicking on the plus icon and search for “MailPoet Subscription Form”. Click on it and change the title if desired, then click on “Update”.
  3. Reload your website and you should see the email subscription button added.
  4. Edit the form by going to “MailPoet” and then “Newsletters”. Delete the default content and click on “Create a new email”. Select “Automatic Newsletter” and choose “When there’s a new content”. Select “Immediately” and add a subject line such as “New post from howtooneminute.com”.
  5. Select your email list and add your footer image or text and social bookmarks. Customize the header background, newsletter footer background color, and theme if desired.
  6. Enter your email address and click on “Next Step”. Add a subject line and sender name, and select your email address to send from. Click on “Active Now” to activate the auto newsletter.
  7. Click on “Subscribers” to see your subscriber list. You can test it out by subscribing from another email address and checking your list for the new subscriber.

Don’t forget to add the HTML markup language to the output.

Can’t Add Email Subscription To WordPress – How to fix it?

Adding an email subscription to WordPress is an essential feature for any website that wants to keep its audience engaged. However, sometimes it can be challenging to get it right. If you are facing issues while trying to add an email subscription to your WordPress site, here are some possible solutions:

1. Check your plugins: Make sure you have installed and activated a reliable email subscription plugin. You can find many options in the WordPress plugin repository. Some popular ones include MailPoet, OptinMonster, and ConvertKit.

2. Configure your plugin settings: Once you have installed the plugin, make sure you have configured its settings correctly. Check if you have set up the subscription form correctly and customized it to match your website’s design and branding.

3. Test your subscription form: Before you make your subscription form live, test it to ensure it’s working correctly. Try subscribing yourself using a test email address and check if you receive the confirmation email.

4. Check your email service provider: If you are still facing issues, it’s possible that your email service provider is causing the problem. Check if your email provider is compatible with your chosen plugin and if you have configured the settings correctly.

5. Seek help from the plugin’s support team: If you have tried all the above solutions and still can’t add an email subscription to your WordPress site, it’s time to seek help from the plugin’s support team. Most plugins have a dedicated support team that can help you resolve any issues.

In conclusion, adding an email subscription to WordPress is a crucial feature that can help you grow your audience and keep them engaged. With the right plugin and configuration, you can easily add an email subscription to your WordPress site.

Why and When Should You Add Email Subscription to WordPress?

Email subscription is a powerful tool that can help you grow your website’s audience and keep your readers engaged. Here are some reasons why and when you should add email subscription to WordPress:

  • Build a loyal audience: By collecting email addresses, you can create a direct line of communication with your readers. This allows you to build a loyal audience that will keep coming back to your website.
  • Promote your content: With email subscription, you can promote your latest content directly to your readers’ inboxes. This can help increase traffic to your website and boost engagement.
  • Generate leads: Email subscription can also be used to generate leads for your business. By offering exclusive content or promotions to subscribers, you can entice them to sign up and become potential customers.
  • Stay top of mind: With so much content available online, it’s easy for readers to forget about your website. Email subscription can help you stay top of mind by sending regular updates and reminders to your subscribers.

Adding email subscription to WordPress is easy and can be done using a plugin like MailPoet. Simply install and activate the plugin, create a subscription form, and start collecting email addresses. You can then use the plugin to send newsletters and promotions to your subscribers.

Overall, email subscription is a valuable tool for any website owner looking to grow their audience and engage with their readers. By adding email subscription to WordPress, you can build a loyal following, promote your content, generate leads, and stay top of mind with your readers.

Conclusion – Add Email Subscription To WordPress

Incorporating email subscription to your WordPress site is a vital component in keeping your audience engaged and coming back for more.

By collecting email addresses, you can build a direct line of communication with your readers, promote your latest content, and generate leads for your business.

Adding email subscription to WordPress is easy and can be done using a plugin like MailPoet.

By following the step-by-step instructions provided, you can customize your subscription form and send newsletters and promotions to your subscribers.

If you encounter any issues, ensure that you have installed and activated a reliable email subscription plugin, configured its settings correctly, tested your subscription form, and checked your email service provider.

In conclusion, email subscription is a powerful tool that can help you build a loyal audience, promote your content, generate leads, and stay top of mind with your readers.

Mark Coleman - HowTOBuildWebsites
Written by Mark Coleman


Mark Coleman is the founder of HowToBuildWebsites.org, which provides comprehensive tutorials on website builders like WordPress, Wix, Squarespace, Webflow, and Shopify. He graduated from the University of North Texas with a business degree, developing an interest in web design's changing landscape and website builders' potential.

Mark enjoys experimenting with new web technologies, refining his web development skills, and actively participating in web design and development communities.

Learn more about him and read his articles here on HowToBuildWebsites.org.

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